CPA SEO is tricky because it involves two elaborate forms of marketing. But bring them together and discover how powerful it can be.
Cost per Action or CPA is a performance based advertising scheme. If you are an advertiser, you can use the Cost per Action as a way of promoting your website, product and services. In Cost per Action, you only pay when your desired action is performed.
There is only cost or expense upon the occurrence of an action which you have specified. The desired action can be in the form of an actual purchase, email submission, free trial requests, downloads, inquiry, etc. You, as the advertiser, pay every time someone visits your website, submits his email or phone numbers, makes a purchase or downloads something.
For advertisers, Cost per Action is an optimal form of advertising. It is also virtually risk free because the burden rests on the publisher. The publishers are responsible in making the ads. And they will only receive commissions or payments when there are good conversion rates from the ads.
On the other hand, Search Engine Optimization (SEO) is the process of making your website visible and accessible to search engines and to various search engine users. Through SEO, you help people find your website easily. It is the process of making your website found by potential customers in order to increase your sales and revenues.
SEO has three essential components: the content, site design and well written Meta tags. The main goal of Search Engine Optimization is to create attractive web pages so that it will receive a high ranking in the search engines.
There are two ways to market online – the paid and the unpaid. The paid type of promoting your website, products or services includes pay per click programs and the cost per action advertising. If Cost per Action is a form of purchased advertisement, Search Engine Optimization is the unpaid or natural way of advertising. You promote your website and your product by using the search engines.
How are Cost per Action and Search Engine Optimization related?
- Both are marketing strategies to promote your website and products.
- They drive traffic into your website.
- SEO leads to CPA. If your website is not attractive enough, your visitor will not perform your desired action.
- You need SEO in order to engage visitors and persuade them to make an action.
- If you want people to click the ads on your website, make use of SEO by creating a compelling content. Good and quality content will produce more clicks.
Search Engine optimization is using search engines to achieve high rankings while Cost per action is placing your ads with a CPA agency to generate traffic.
Through the CPA-based advertising, you place your ads with a CPA agency or a website that offers CPA ads. When your ad is displayed in various websites, there is a possibility that your ads will be clicked by visitors. These ads will lead to your website.
What do you want your visitors to do in your website? Should they sign up, make a purchase, download or make an inquiry? You decide on the specific actions that your visitor must perform. But for the visitor to perform your desired action, he must stay on your site. SEO comes in to make your visitor stay on your site, view your pages and perform an action.
Cost per action is one of the best ways to promote your website. You won’t incur any cost unless a sale is made. Search engine is equally effective like the cost per action advertising. It is free yet it will give you the best results. To be successful in CPA, SEO is important. Use them together and your online success is guaranteed.