Do you want to make money online with the available resources that you have? Try e-mail marketing! Here’s how you can do this method of earning profit.
Businessmen who want to fuel their company’s growth may want to look at the potential of e-mail marketing to create money online. E-mail marketing is a process in which a business or company attempts to create money online with a direct marketing relationship with its customers through electronic mails.
Email marketing’s purposes are quite varied. Some businessmen use this as a public relations tool that enhances relationship between the customers and the business in order to foster customer loyalty, repeat consumption and branding. It helps in getting new customers, in announcing new promotions and in convincing customers to buy certain products.
Email marketing requires almost on additional investment. To create money online with this approach, just follow the two step plan below:
Step 1: Create a mailing list. This means getting and compiling the email addresses of customers, which can be done simply by letting them sign an information sheet or by including a space for email address in membership applications or raffle tickets. This is an affordable way to create a mailing list, but it can be tedious work to file all customer information.
E-mail lists can also be bought from outside sources, but this is not advisable for smaller companies because it can prove costly. Also, some countries prohibit email marketing without a target recipient’s prior permission, so using a mailing list brought from an outside source can be risky and you may end up getting sued or your IP address banned.
Another way to compile a mailing list is to include links in your business’s own website inviting users and consumers to be a member and to join their mailing lists. This last one is the best way to create a mailing list since this is legally allowed, is affordable and avoids the tediousness of manual compilation. A tip to help you convince your target recipients to let you send them emails: give them freebies in exchange for giving you their permission.
Step 2: Send well-thought out emails. Design attractive emails for bulk sending. Using principles of promotion, advertising or public relations, make the emails informative, interesting and attractive to buyers. Make it a huge come on to customers by offering best prices, including great product reviews or introducing promos and discounts.
Calibrate the each email’s content depending on how what your purpose is for email marketing. Ultimately, though, you not only want to create relationships, you also want customers to make purchases, so don’t forget to give links to your business’ official website where they can browse and buy products or services. Make sure to send regular emails—once a week or twice a month is a great frequency to be sending emails—but do not flood the customers’ inboxes, lest they revoke their permission for you to send them emails.