Effective Website Marketing Strategies can be easily enforced with proper knowledge and guidance. Use these basic tips to improve your website’s ranking.
Just because you are finally done setting up your website doesn’t mean that you have to end there.
Anyone can create a simple website and put it up on the internet. But it takes more than that to make it more visible in the World Wide Web.
Conquering search engines is the key. People use search engines to find the sites that will give them the information they are looking for.
However, you will find out soon enough that getting a high rank in search engines such as Google and Bing can be a real challenge.
That can be attributed to the number of competing websites already on the internet.
You will have to compete with various new and old websites alike that have become steadfast in the internet already.
On the other hand, search engine algorithms change every once in a while. The top websites do not always stay at the top.
You still have a chance to squeeze in with the help of effective website marketing strategies.
1. Start with word of mouth advertising.
Word of mouth advertising is practically the oldest form of advertising. It is one of the cheapest too.
Why word of mouth? People are more likely to visit your website and check out what services and products you are offering if it has been recommended by people that they know.
You can start with your friends and family. Ask them to spread the word about your website. Forums also help in spreading the word.
Join forums or groups that will allow you to talk about your site and what it is all about. Just be careful in over promoting.
Some forums and groups ban people who over promote certain products. Just drop some hints about the services of your site and the forum and group members will pretty much do the rest.
2. Use social media.
Are you a Facebook, Youtube or Twitter user? You are actually utilizing effective website marketing platforms.
These social networking sites allow you to reach millions of people in a matter of minutes.
Facebook has also become a marketplace. You can make a fan page of your website and ask your friends to like the page first.
Once their friends see the link on their news feed, they might also be interested to check your page out.
Follow the right people on Twitter and see how many of them can follow you back. You can try using software such as Twitter Adder to automate following and unfollowing of users.
YouTube is a more effective marketing platform because people are more interested in what they can see.
If you are selling products for the body, you can make videos about the effects of those products on the body. A relatively low budget can already get you started.
3. Blogging is the key.
Don’t just stop at creating a website, create a blog as well. A blog helps you make updates. Readers want to visit sites that are regularly updated.
A blog also helps readers interact with the web administrators so they can voice out questions.
If you don’t have a blog, you can try visiting other blogs and ask permission to submit a guest article with a back link to your website.
Most blog owners accept guest posts as long as the content is relevant to what their site is all about.
4. Give freebies.
New companies promote their products by providing giveaways. Such is the case for many laundry products and clothing products.
They first send their products to high-ranking sites and ask the website owners to give those products as a giveaway to the readers.
This will give the readers a chance to test the product first and to make their review.
5. Sponsorships work.
One of the most effective website marketing strategies I have come across is sponsorships.
Many bloggers accept sponsors for their blogs. Put up an advertisement banner in their website.
What is great about this is that if you put it up on a high-ranking and popular blog, you can gain a lot of visitors.
You can also send the blogger some of your products so the blogger can do a review and recommend your website’s products.
6. Focus on content writing.
SEO writing is a typical website marketing strategy today. SEO focuses more in making your site more ideal for search engine algorithms so you can bypass other websites and work your way to the top search list.
You can post those articles in your blog or simply distribute them to other web 2.0 sites such as Squidoo, Info Barrel, and Hubpages.
There are a lot of possible marketing strategies for websites today. But the key in making these strategies work is finding the right method that will work best for your site.