Effectiveness Of Email Marketing – Effective Email Marketing Made Easy
The effectiveness of email marketing is almost criminal. Learn effective email marketing & opt in email marketing to build a list and newsletter right here.
Email marketing is the best thing for a marketer since television. Imagine a typical direct response mailing. You know… that “junk” mail. How would you like to be able send mailings to people all over the world instantly with little cost? That’s the potential list building has.
Anywhere there are people there will other people trying to sell them things. And email is no different. But email marketing has a much more personal dynamic to it than many other main stream marking. That is why email marketing is one of the most effective ways to market a product, service or business.
Email Is Better Than Television And Television Is Better Than Radio
“Buy my crap! Now Now Now!” … says the television in annoying 30 second blurbs that distract you from watching “Everybody Loves Raymond.”
“Television! You need to try what I do.” mocks email… “I provide value, create good will and deepen the trust factor between me and my prospects. I give them great information which increases their desire for my products and services and naturally puts people in a warm, open and ready to buy mood.”
- At least that is how email marketing is supposed to work. Creating an opt in email list is a great way to build a tangible relationship with your customers. It is also an extremely effective way to increase the lifetime value of a customer because you can easily automate follow up or reduce the cost to basically nothing.
You can easily add subscribers to your mailing list with a service like aweber and follow up with leads or prospects. Don’t make the mistake of getting a email system that runs on your server. You will get tons of spam complaints and it simply won’t work.
Here are a few tricks of the trade.
Generate More Sales & Leads By Using A Squeeze Page
A squeeze page is a page offering a free item in exchange for a name and email. Here Is An Example Of A Squeeze Page.
This is a highly effective way of capturing leads because you will get extremely good conversions from a page like this. Here are the main points of a squeeze page.
1. The Goal Of Your Squeeze Page Is To Get Visitors To Opt-in – Made It A Dead End Optin Or Leave
Don’t put a link any other pages like a sales page or anything like that. You only want to give them one option and that is to opt-in. Yes some links to the privacy policy at the bottom of the page barely noticeable is OK but in general you don’t want to give any distractions.
2. Your Opt-in Box Must Be Above The Fold – In View Before The Visitor Needs To Scroll Down
A highly visible opt-in form is a great way to harness the effectiveness of email marketing. It draw attention and points your visitor in a clear an direct course of action. You want to make it easy for them to opt-in to your news letter.
3. Your Headline Must Be Eye Catching And Grab Attention
You don’t have much time so you need to get your visitors attention as soon as possible. The headline will do this. Also as a side note this is the best part of a squeeze page to split test.
4. Focus On Benefits Instead Of Features
Do you show people how to make money online or do you free people from having to slave away at their jobs and live a lifestyle of significance and contribution? The first is the feature the second is the benefit. If your squeeze page fails to convey the main benefits of subscribing then your conversions will suffer.
5. Have An Anti Spam Message
No one likes to get spam (other than people who like canned precooked meat made by the Hormel Foods Corporation). A message similar to “I hate spam as much as you do and will never sell your email address” below the opt-in box has been proven to increase conversions.
6. Avoid Hype – Just Tell Them What They Get
If you want to improve the effectiveness of email marketing you want to set expectations from the start. Deliver on your promises and create happy subscribers.
If you want a template that incorporates all of these factors go ahead and Download My Free Squeeze Page Template For Free.
The Plan For Massive Effective Email Marketing
Everyone loves something for free! Make your visitors happy by giving them something of value in exchange for their name and email. This is the plan. But it goes much deeper than that. Because if you really want to tap into the power and effectiveness of email marketing you want to develop a relationship with your subscribers.
If you don’t develop a relationship with your subscribers you are seriously missing out on the wonderful benefits of building a mailing list. The people who subscribe are real people looking to solve a real problem. So go out and solve it for them.
When you help your subscribers solve their problems with results in advance not only do you create and deepen a bond with them but you also increase their desire to buy your products and services. Here is a real world example.
The people that I want to help through my mailing list are people who want to learn how to make money online and want to free themselves from working a job. I assume the typical person who signs up for my mailing list greatest desire is to make enough money so they can finally tell their boss to “shove it” and quit their job for good.
There are a few steps they need to do to do this. Firstly there are so many get rich quick schemes out there that I want to point them in the right direction from the start. When someone Signs Up To My Mailing List I give them a free audio telling them giving them a case study on exactly how to start a real internet business selling information products.
The information business model is without a doubt one of the most powerful business models on the face of the Earth. It is the Best Internet Business To Start.
But then what is the next step? Well then they need to get a website running. So three days latter I send them a complete video training telling them exactly how to set up a website, get hosting, sign up to start their own mailing list, and how to make instant money affiliate marketing. Also I give them another 45+ minute video and a 20 page report showing them exactly how to use Article Marketing Promotion to get traffic to their website.
Every step closer to solving their problem their desire to solve it and their desire to buy your products and services will increase
Think about it… I mean really think about this. Someone who wants to make money with the “online thing” probably thinks that it is impossible. Do you think that helping them get up a real website that can make money instantly, showing them how to drive traffic to it and telling them about a proven business model for online cash will increase or decrease their desire to give the “online thing” a chance?
My point is that every time you help your prospect with results in advance they are one step close to their desired end result. And every step close they get the more they want it. And not only that but the fact that you have helped get them there they will look to you for the next step.
This is what you need to do to create a mailing list of people who know, like and trust you. ( The Secret To Tapping Into The Raw Power & Effectiveness Of Email Marketing)
- Determine who your ideal subscriber is
- Find out how you can help them the most, right now
- Devise a plan so you can actually help them
You need to understand how you can attract them into your list and how you can gain their trust as a subscriber. Here are some ways to do that.
1: Know their desired outcome
Where do they want to go? What to they want to accomplish? You need to fully understand what they want.
2: Overcome their skepticism with shock and awe coolness
They want to get closer to their desire outcome. Best thing to do is to demonstrate to them that they can get there and give them awesome material that gives them results in advance and literately shocks them with how amazing the material is. You should be trying to turn everyone you come into contact with into a raving fan customer or prospect. You do this by providing tons of value.
Put your best food forward and be a leader.
3: Demonstrate they can achieve their outcome
Sometimes your readers what to get somewhere but they just don’t believe they can get there. It is very common. Show stories of past success of other people who have had good results and let them know that they can get there.
4: Give people the tools up front to do it
You have to actually give a damn. You have to actually care and help people get “there.” Give them what they need to get results today. Sure you can sell your products but you also want to focus on helping people and providing value first and foremost.
Ask yourself “What tools can I give them right now to get one step closer to the desired outcome?” This generates good will by helping others get what they want. A truly invaluable thing to have with your subscribers.
5: Motivate them to go further
At this point you can say “As you can tell.. by the tools I have given you. you CAN do this. And I have something that will help you accelerate your results.” Then you can make an offer, kindly, but make sure to give reason to take action quickly. Like the offer is only available for the next 3 days or you can only take 50 people. Make it a REAL reason but give them a reason to take action and back it up with a rock solid guarantee.
As simple as it is, it works. The “trick” to actually selling things is this:
1. Be SURE you know what they want (and that you can actually help them get it).
2. Demonstrate you can give it to them by helping them right from the start.
3. Make an offer that’s obviously a no-brainer for them …and do so kindly – with their best interests in mind.
4. Give them a reason to take action now.
When you do this right, you are pulling your market towards you …rather than pushing your stuff at them (like everyone else does).
It’s like the difference between being an uninvited door-to-door sales person …or being a sought after expert they go out of their way to do business with.
I’ve been both, and I can tell you from experience that the “sought after expert” is really the way to go.
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