Here’s how to write copy. Direct response web page copy can increase sales. These secrets to effective copy boost your conversions so start using them!
Whats the goal of copy? Simply put… to answer the objections of the reader. These are some general copy writing tips that will help you improve any copy writing services.
When you write copy you should rarely write from top to bottom. Why? The top of the page is extremely important because it grabs the attention of the reader.
And the bottom is important because it is where you have your call to action. These are two key places in your copy and if you write top to bottom you will lose some of your fuel and by the time you get to the end the critical call to action area will not have any fire left.
There will be no sizzle and the call to action will not be compelling enough.
What do you put at the bottom of your direct response sales letter to have a strong call to action? Put a johnson box. These are the coupon looking boxes that you commonly see at the bottom of direct response sales letters.
You want to make it start with a checkbox and make it say Yes (Your Name) I want (Your product name).
Then directly follow it up with a “I understand that by action today I’m going to solve this pain and get that benefit ECT.”
Then you can even put in bullets of modules of the product.
Directly after recapping your offer make sure to remove the risk by reminding them about your money back guarantee.
After that make sure to have a nice order button. Make it look like this.
Repetition Is Not A Bad Thing
A quick note about how to write copy. You may think it is boring but your goal is to break down mental barriers. So the more they see it repeated the more they buy into because it is reinforced even more.
At the very top of your page you want a preheadline, headline and subheadline. If you have an USP Unique Selling Proposition this is a great place to use it!
Your preheadline warms people up to the headline and then the subheadline transitions into the copy by reinforcing what the headline said.
The headline is short and quick. Try to keep your headline around 20-30 words and make it focus on the main benefit. But you still want to have it have an impact.
Then the subheadline can pick up where the headline leaves off and go a little bit more indepth. It is also a good idea to put an image here that leads the reader to the next phase in a hand writing font while reinforcing scarcity.
You can make it say something like “Grab this special offer not because there are only 20 spots left!” and have some image arrows pointing down that look hand drawn.
Here is an image of a prehead, headling, and subhead.
The next step is to put a picture of yourself positioned to the left with a date script, a from name (your name) then a RE :Big benefit.
The opening paragraph should start with a drop cap. You know.. like in magazine where the have the BIG first letter.
What this does is basically force people to read the first paragraph and it’s a covert Increase Sales Strategy.
It should also focus on the main problems, issues or pain that your market is having. This relates to the reader that the person writing them the letter knows what they feel and that they can relate to them. That’s how to write copy!
Write a few paragraphs that focus on the reader’s problems. Really empathize with their issues and say things like “It’s so frustrating to this problem and deal with that results.” Obviously replace “this problem” and “that result” with a real problem and a real unwanted result.
The next part of your sales copy will transition to a part where you paint the picture of what life could be like. The imaging “if” part. It’s how to write copy that pays the bills.
But the hard part is that everyone wants something different. So you want to focus on what life would be like without their problem.
Just as a side note you want to interject your personality. You don’t want cold dry copy. You want people to read this and like you. Like you too are sitting down over a cup of coffee and just chatting about it. It’s How To Make More Sales.
Tell The Whole Story With Your Sub headlines
The subheads of the copy should tell the story on their own. When people read sales copy they just scan. So make sure that you have sub headlines that tell the entire story of the copy on their own.
You want a person who is just scanning and reading the big headlines to understand the full story.
So what have you done?
1.You have expressed that you understand their problems.
2.You have provoked the thoughts of “what if your life was like this.”
Then you want to tell them why to listen to you. Why your the guy or gal that can help them. Tell some back story or tell you experience. Compellingly relate to the reader.
“I was once where you are today and here I am with a …” Get them to look to you as an expert.
Transition Into The Product
The next area of your copy is where you introduce the solution to their problem… your product. Give them an irresistible offer.
A compelling offer is core to everything. If you want to know how to write copy you need to have good offers with good hooks. The offer is the most important part!
Make your product offer so good that they would feel a fool to pass it up. I am NOT telling you to make wild claims but you should communicate that the believable return on investment will pay off for them 10 times more than they invest.
It’s also a good idea to add a price tag to the value of your material. If you have any bonuses make sure that they realize they are getting such an extreme value. The next valuable tip on how to write copy is…
Your Iron Clad Risk Reversal!
Reverse the risk and put it all on your shoulders. You want them to gain everything and if someone is going to lose it should be you.
This is one of the most powerful “how to write copy tips.”
Back up your offer with a guarantee! The longer the better.
Risk reversal is an easy way to get people in the door. So use it as much as possible.
Then just come right out and ask for the order. Tell them exactly what to do. “Click Order Now and you will be sent to our secure order form to process your transaction then in about 3 minutes you will be downloading everything!”
So there ya go! That is a quick way to make more sales. Just make these few tweeks and bring in the cash!
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