This increase sales strategy uses covert marketing ideas to increase sales. Learn reasons people don’t by and how to increase sales of a product.
First of all you need to know why people do not buy.
Reason People Don’t Buy #1: They Don’t Want It
One of the main objections people have when making a buying decision is the desire for the product. Does your prospect even want your product? If not here is how you solve that problem.
Target people who want your products. If you are selling dog training you should be selling to people interested in dog training products. So if you do your market research and find out what people want before you start trying to sell it to them you will avoid this step all together.
Firstly you want to develop a USP (Unique Selling Proposition) and then Find A Good Niche. Once you have done both of these you will have your angle and only be targeting people who want your products. It seems simple and rather obvious but this is the foundation to build on for massive success and is the heart of the increase sale strategy and marketing ideas to increase sales.
Reason People Don’t Buy #2: They Don’t Have Money
If someone thinks they don’t have the money to buy your product that means they don’t want it enough. Think about it… If you truly want something you will find a way to get it. Increase the value of and desire in your product and your prospects will come up with the money.
Value is not determined by how good your product is. Value is a based on the perceived value. Demonstrate higher value to make the sale.
A good way to increase value is to be the only source of for the information. When you are the only source for what you are selling then you have true value. Luckily you can create this through how you position your product.
Make your product completely unique in some way and inflate the value of what you have.
Value is also defined by what other people say. This is commonly referred to as social proof. This is why testimonials are so powerful. When your prospect sees that other people like your product it is instantly more desirable. So use social proof in your marketing to increase desire, value and get people over their buying objections.
Pricing determines value as well. What is worth more to you? Something that is dirt cheap or something that costs an arm and a leg?
The more something costs the better we think it is. If you want to increase the perceived value charge higher prices.
Reason People Don’t Buy #3: They Don’t Believe You
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Are you ready to buy or afraid you are investing in something that is simply unrealistic? If you really want Easy Tips For Online Selling Success then establishing believability and trust is crucial.
Simply put if they don’t believe you they won’t buy. So you need to build more trust. Here are some good ways…
Ways To Build Trust
- Give factual proof
Are has your product passed double blind laboratory testing? Show the results and tell your market what the facts are about the results of your product. This will increase trust in your product and confidence in you.
- Establish creditability through endorsements and testimonials
Do you have any people such as leading experts in your field or celebrity to endorse your product? Not only will this influence through herd thinking but it will also increase the perception that your product actually works in the minds of your prospects..
- Listen to your market
Do you remember the guys who used to always get the girls in school? I started to look closely and what I saw was that they usually did one thing really good. They were expert listeners and showed an interest in the other person.
“You got your kitten a new collar… that’s great” they would say in between seemingly endless streams of information streaming out of the girl’s mouth.
The idea here is that if you want your market to increase the amount of trust they have you must at least appear to listen to them. Give them a voice and a way to give you feedback through a help desk, surveys or simply ask them what they think throughout your marketing.
- Get your prospects to confide in you
This is similar to listening but it is specifically getting them to tell you something that is similar to them confiding in you. This can be done through simple asking them what their biggest challenge is.
If you ask you not only appear interested, caring, and as if you listen but if they answer you have gotten them to confide in you. That has strengthened the connection and improved the trust factor. This is one of the most powerful marketing ideas to increase sales and really harnesses the power of this increase sales strategy. Here is an example.
Imagine that you and a friend are walking down the street and then suddenly out of nowhere a person jumps out and stabs an innocent pedestrian. You look at your partner and both of you are shocked, horrified and downright not sure what to do.
This is a powerful experience you now have had with this person. This will always be something that bonds you. That person always saw that happen and it is a secret experience you have between each other even if you tell other people. This is the type of thing that you create in your marketing when you get your prospects to confide in you.
- Make your prospects like you
Here is another silly example that explains this in detail.
I used to have a friend that was a little wild. He had a taste for stealing. Every once in awhile we would go to a store and he would walk out with a few extra things. I would never steal and I do not like to be around people who do steal. But he was my friend so I tolerated his behavior with statements like “At least he is not hurting anybody.”
We will make excuses for people that we like even if they do things that we know are scandalous. You have probably heard someone say something like “Yea.. but he’s not a bad guy.”
You apply this to marketing by getting your prospects to like you! It is a very powerful covert marketing idea to increase sales. Let your personality show and generally be yourself.
You want your prospects to think that they are just like you. We like people like us so be the voice of your market.
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