Is Article Marketing Effective? If you want to know whether you should use this method or not, you have to understand how it works.
One way to effectively advertise your products and services is through Article Marketing. Article Marketing is a form of advertising wherein you write short articles about your business with the intention of publishing and distributing it later on.
You don’t have to be good in writing to be able to use this marketing strategy. If you can’t write, hire a professional who can write for you.
There are two kinds of Article Marketing – the traditional article marketing and the internet article marketing. Traditional article marketing is a form of article marketing that makes use of the print media such as newspapers and magazines.
Your business will provide content to a newspaper about a timely topic. The newspaper will then use your article or the content that you have provided and it will mention the name of your business, the products you are offering and your contact information.
The second form of article marketing is the internet marketing wherein you promote your website as well as your products and services by posting articles which you have written in one or more article directories.
Internet Article Marketing is a popular promotional strategy by most businesses right now. This is highly effective when done properly and at the same time provides long term advertising for your website and business.
Article Marketing is effective. You should try this method to promote and advertise your business because it works. Why should you try article marketing? Here are 4 great reasons:
1. Article Marketing creates links to your website – Links serve as a connection between your website and your potential customers. After submission, your article will then be viewed and accessed by a lot of people.
The links in your article will direct your readers to your website thus making them aware about your business and the products and services that you offer. Through these links, you turn readers into potential customers thus increasing your sales and revenues.
Another importance of links is that it boosts your page rankings. If you have more links, the higher your traffic will be. High traffic will make you more popular in the search engines thus allowing your website to stay on the top rank.
2. Article Marketing is a fast and easy way to attract visitors – Most people use the internet to find information. If your article contains the information that they need, it is most likely that they will visit your website to find out more information.
A well written article with useful information can bring thousands of visitors to your website. You will not only attract local customers, there is also a great chance that you can attract customers from other states or countries.
In article marketing, you don’t have to spend a lot of money to make your website known because a well written article with useful content will take care of it.
3. Articles can go viral – If you have a great article, it can go viral. If one reader considers your article as valuable, he can share it to his friends. If these friends find your article to be useful and valuable also, they can share it to more people.
The more people who can access, read and share your article, the more links that you will have for your website. More links means higher traffic, higher sales and higher revenues.
Moreover, if your article is really good, it has the possibility of being republished by other websites thus making your website more popular.
4. Article Marketing allows proficiency in your field – A well written article will help you gain the trust and respect of people. If your article can provide the valuable information that they need, they can consider you as an expert in your field.