These 4 keyword research tips are simple to use but can increase your traffic quickly and easily. Take a look at these SEO keyword search tips.
Keyword research is used by many people involved in online marketing like affiliates and search engine optimization (SEO) professionals. There are billions of people online everyday and it’s in the best interest of business owners to be focusing on driving traffic to their website.
Keyword research is based on search volume. Using one of the many online tools available and see exactly how many people a month are looking for online poker sites – a lot! Help your visitors find you with these tips…
If you are not using an effective SEO campaign, search engines and potential customers will never find you. Focusing on the wrong keywords will waste your time and money. If you want to stay competitive in the business world, you can’t afford such mistakes.
Many times people think they know the keywords that would be used to find their site. You may be very familiar with your web page and how you would go about finding it but not everyone searches in the same way. You are looking at the site in a narrow sense – using industry words.
1. When doing keyword research, think like the customers you want to attract. Chances are your potential customer is using words that are much broader in scope. Ask friends and colleagues for help – they will look at the site more objectively.
Start slowly. Create a list of keywords you think someone might type in. Check out what your competition is doing – what target words are they using?
2. You want to narrow your list to only the most sought after phrases that will bring quality traffic to your site. By putting these keywords into a research tool you can determine how many searches are done daily on that word and how many are converted, along with other analytical information.
The Google Adwords Keyword Tool is free and should be used by everyone. Thesaurus.com could help with checking synonyms that you have forgotten.
You are not just checking to see how many people searched for a particular word; you also want to see how competitive that phrase is in rankings. Understanding the competition determines your plan of action. How much effort will you need to invest to rank for that term? You need to know how many sites are competing for that keyword and how strong the rankings are – i.e. how many pages link to them.
3. Check on the activity for the keywords that your site has already targeted. Get rid of anything that is not converting. When you have that final keyword list use a spreadsheet to determine the conversion rate, competition rate and search volume. Highlight the words that are closest to the subject of your website.
4. Create a mix of broad and targeted keywords. Broad keywords tell what your site is about – targeted words should be words that are found on your site. Limit your targeted keywords to only a few on each page.
It’s important to monitor your keywords – they will change over time with your and your customer’s needs. This will keep your business moving forward.