Are you looking for social media definition? You stepped into the right place. Social media pertains to the platform used by netizens to connect to other netizens. It is a place where people socialize and interact online. Twitter, Google Friend Connect, Facebook and Youtube are just some of the examples. I am sure you have accounts in these social media platforms.
Much has been said about the benefits of using social media when it comes to promoting products, boosting website traffic and gaining more online recognition. In fact, it has swiftly taken the place of offline advertising such as television ads, print ads and other big advertisement schemes often used in the past.
What is great about social media is that it reaches target market fast. Even videos become viral over night. In a span of two days, you can reach over a million people provided that you have come up with a strategy that you have come up with interesting marketing materials.
Why is it such a big deal in this day and age? Thing is, there are certain things that social media platforms can offer that cannot be offered by other forms of advertising, media or otherwise. Here are some of them:
1. Social media marketing is infinitely cheaper.
How much do you need to open a Twitter, Youtube or Facebook account? Nothing. Unless you count in the amount you spend for your computer, internet connection and electricity, this form of advertising does not cost anything. Sign up for a free account.
In addition to that, both Twitter and Facebook have come up with some sort of business accounts. These accounts allow them to boost the performance of their posts and reach out to thousands of people in just a few hours.
2. Social media marketing is easy.
Just assign someone to be the administrator of your Facebook page, Youtube account or Twitter account. You can even schedule your posts. Come up with a variety of posts in one go and schedule it so they come out in the right time you want it to be posted.
If you have a new product to share with your readers and clients, it is also easy to introduce. You can just post a photo of your products, their description and you are good to go.
3. Social media marketing is accessible.
Unlike other forms of advertising, logging into your social media accounts is easier. You can manage your social media advertisements remotely, even when you are not in your office terminal. You can even open up these accounts using your PDA devices.
4. Social media marketing offers quick results.
You can see results almost instantaneously. Your posts appear in other people’s dashboards or front pages. Those subscribed to your Youtube page or Twitter account can also see your notifications and recent updates right away.
There is such a big hoopla on social media because it works. It is ideal for small business owners who don’t have a lot of money for advertising.
On the other hand, not everything is absolute when using social media. There is no guarantee that you will get the traffic you are looking for. There is no guarantee that you can get the followers you wanted. It takes some time building fans and followers in these sites and you need to have inexhaustible supply of patience to use them.
If you own an online business, it is a good idea to create accounts in these social media sites. Try hiring someone to maintain these accounts. You can even outsource and hire a freelancer. Outsourcing workers for social media tasks is cheap but effective.