Social Media Marketing 101: Need a guide in using social media for your business? Here is a comprehensive write-up that you can use for this purpose.
Every small business needs to come up with a marketing strategy that can propel them to much-needed popularity.
In this day and age, competition is tight and small businesses can’t afford to be lax in their marketing strategies.
But one of the advantages of this generation of entrepreneurs is that there are cheaper and more effective marketing methods. One of them is the use of social media.
Use this social media marketing 101 to guide you through the process of incorporating this marketing technique in your business.
But before trying out social media marketing 101, you have to figure out the basic goals of your company. Come up with a business plan first to determine your goals and your target market.
Once you are ready, you can try the following techniques:
1. Make a Facebook Fan Page for your business.
Virtually anyone can use Facebook. It is so accessible and so easy to use. Entrepreneurs can make a fan page for their business.
If you have a goal of reaching clients abroad, this is the best platform to use as it has users from all over the globe. There are millions of Facebook users today.
The goal here is to accumulate many “likes” on the fan pages. You can try conducting a simple contest or giveaway to garner more fans.
Set a deadline for the giveaway. The more likes you accumulate, the more likely your fan page is going to be seen by many people.
If you have allotted a budget for advertising, consider using this to run hyperads in Facebook. Send a message to the administrators and ask how much their advertising rate is.
You can add a simple banner or image on the side bar of Facebook’s home page. This can be seen by millions of people as well.
When they click the image or banner, they will be directed to your business’ web page.
2. Create a Twitter account for your business.
Twitter has a specific guide for business owners on how to use Twitter. Twitter is a place for you to inform your potential customers about the benefits of your products.
You can also use this platform to conduct giveaways or promotions. Simply ask them to follow your business’ Twitter account.
Use this to inform your followers about your latest products or latest website reports. You can also add a back link to your website.
It is necessary to regularly update your Twitter account. That said, you might want to use some of the tools that can automate following and queue tweets.
One good example of an automation software tool is TweetAdder.
3. Set up a blog.
Setting up a website for your business is not enough. Most consumers feel like a website without a blog is too formal and too intimidating. It is like a website that is unreachable.
If you want to reach out to your potential clients, you would want to set up a blog where you can talk about recent reports, recent products or just simply welcome your website visitors.
You can also allow your readers to post their comments and suggestions.
The blog can also become a place to add photos and videos you made or made by your clients. If you want your website to get a high Google rank, you can use it to upload articles that have been seeded with keywords related to what your business is all about.
For example, your business is all about selling baby products. Use your blog to talk about the benefits of organic or natural products for babies.
Use your site to talk about recalled juvenile products in the market.
4. Hop on other blogs.
In social media marketing 101, you have to utilize all the tools you can find to help your website or blog become more readable and more accessible to the public.
If your site is getting a very low traffic, you can try marketing it by checking out higher-ranking blogs. Add your comments in the related posts.
Make sure your comments are also informative. Include your Name, your email address and your website’s URL.
Many blogs and websites use keyword love. Keyword love pulls up the latest content of your site so they can display it to the blog post you just commented on.
You can also ask permission to write a guest post. Bloggers usually welcome guest writers provided that they submit articles that are related to what their blog is all about.
Add a back link to your site at the bottom of the article.
5. Use multimedia sites such as YouTube and Flickr.
Multimedia is a powerful marketing tool. Upload a simple video that talks about your products or services.
If you have a website that sells skin care products, you can make simple instructional videos on how to use those skin care products or make a video that will talk about the simple ways on how to take care of the skin.
Use Flickr as well. Upload creative photos and banners that will promote your website.
6. Join forums and portals.
If you are selling clothes, join Fashion portals such as Lookbook.nu or Chictopia and upload photos of you or a model wearing the clothes you are selling.
Basically, you are targeting fashion enthusiasts. You don’t need to locate your target market because they are the ones who will flock to these sites.
These people are fashion enthusiasts so they are more likely to buy the products you are selling because they are highly passionate about it.
Joining forums also work. If you are selling anti acne products, you can join forums with members that talk about the best ways to combat acne.
Highlight the benefits of the product and how it works in solving the problem.
You have a lot of social media marketing strategies to try. It is not that difficult to steadily gain more followers and loyal customers if you know how to utilize social media correctly.