Successful Online Marketing can only be achieved if you have a clear map for your online business. Here are some of the ideas that you should use to achieve this.
Venturing into online business is not always the walk in the park that most of us are anticipating. I am sure you are one of the thousands of people hoping for some sort of get-rich-quick scheme.
But although online marketing solutions pave the way for easier transactions, lower marketing, costs and faster return of investments, you still need to roll up your sleeves and do a lot of initial work.
The good news is, once you have already gotten the ball rolling, everything will fall right into place. After you have ironed out the wrinkly areas of your online business, it will pretty much run without a lot of supervision and management work.
You need a recipe for successful online marketing, and here are five of the main ingredients that you should add to your list.
1. Work on Your Website’s Interface
While there are a lot of websites that have chosen the simpler 2-column website layout to avoid major website coding problems and similar issues, it is actually imperative that you put a lot of effort in making your website’s interface a lot more attractive.
If you have poor layout that tends to turn in disarray when opened in other web browsers, your potential client might immediately feel uninterested and leave right away without even bothering to sift through the contents of your site.
Once your website has loaded successfully, the colors, the immediate headlines, and the photos should be eye-catching. That way, your readers will want to stay more and learn more about what your site has to offer.
When looking at your website’s interface, put yourself in the shoes of your client. Looking at the website, would you want to stay and look some more? Would you be willing to stick around and read what the website has to say?
On the other hand, go easy on the flash applications. While they might make your site look more alive, flash applications can actually slow down your site. The seconds it will take to load those applications might make you lose a potential impatient client.
Also, include a sitemap. I don’t know about you, but whenever I browse a magazine-like website, I always feel lost.
All the important articles are spotted at the front page but I find myself at a loss as to how to navigate the site. And because I tend to get lazy sometimes, I just look for simpler sites that can give me the information I need.
A sitemap makes a magazine-like site easier to use. When building your website, you can try using SEO plug-ins like a sitemap. It allows users to easily find where the articles are, the products, the about section, and so on.
2. Use the Right Tools
In successful online marketing, you are not alone. There are practically hundreds of online marketing tools that can help you take that top spot in Google search rankings. One tool you should be on the lookout for is Google Adwords Keyword Tool.
If you want to drive more traffic to your website, you have to make sure that the articles you are posting in your site are seeded with the right keywords.
Keyword usage is the key in being ubiquitous in search engines. Keywords are what consumers use when searching on the internet.
If your site is a product site with only one landing sales page, you can write the articles and distribute them to other websites.
Write as a guest article writer in other high ranking sites or distribute your articles to websites such as ezine, eHow, Hubpages and Squidoo. Just include a back link to your site so the readers can click it and be directed to your landing sales page.
If you own a physical store aside from an online store and you want to market your store to neighboring areas or tourists, you can use Map Optimization Tools.
The Map will serve as a guide to consumers about the location of your site. It also includes information about your site’s products and services and can be open for reviews.
3. Take Advantage of Social Media
The use of social media is perhaps one of the most successful online marketing strategies today. In this day and age, I don’t know anyone who isn’t using any form of social media.
Whether it be Facebook, Twitter or YouTube, everyone who knows a thing or two about the internet use these sites on a daily basis. You could be reaching millions of potential clients in just a few seconds.
There are different clever ways to use social media. You can use the Facebook fan page option to direct more consumers to your official website.
Ask friends to like the Facebook fan page and this will pretty much show in your news feed. The Facebook friends of your friends will notice your site and will give you more exposure.
YouTube is a more challenging form of online marketing. You have to create a video that will catch the attention of people. But if the video is good, it can become viral overnight.
The thing about social media is that it is cost-effective. In fact, it doesn’t cost anything if you use the above-mentioned successful online marketing strategies.
If you have allotted a budget for advertising, you can try buying an advertisement slot from these sites. Facebook has a space allotted for advertisers. You can add your banner and some advertising text to describe your website’s products and services.
4. Add a Blog to Your Site
If your website sells products or services, you might want to add a blog to talk about current events and topics related to what you are selling.
For example, you own a health and wellness site that sells supplements or organic foods. You can add a blog where you can post articles about the benefits of eating organic foods or taking supplements.
You can also talk about the bad effects of low-quality supplements or eating foods with pesticides. A blog reinforces what your products and services are all about.
5. Answer Questions
Not all the information we are looking for are found in search engines. This is why there are websites like YahooAnswers, WikiAnswers, or FixYa.
People with unresolved questions in their mind go to these sites to find the answers they are looking for. Since you can add a back link when answering in these sites, you can use them to direct more traffic to your website.
Look for unanswered questions relevant to your site. Let us take the health and wellness website as an example again. Go to the above-mentioned sites and look for unresolved questions about health and wellness. Answer them methodically and succinctly and then add your website’s link.
Focus on doing any of these successful online marketing tricks. Building your site and gaining more traffic cannot be done overnight. Many bloggers and website owners even have to wait for months and years for their site to pick up.
But with more tools to utilize, you can speed up success. However, you have to be on the lookout for the tricks that will work best for your type of business and website.