This integration marketing strategy has huge results. Make these small integration marketing changes and see your business profits grow! Take a look at these techniques for accelerated growth.
First off, what is “Integration Marketing?”
Integration marketing is a term coined by Mark Joyner, internet marketing pioneer, and it basically means integrating your sales processes in to other people’s sales processes.
Definition of integration marketing taken from “Integration Marketing” by Mark Joyner.
The integration of a “Unit of Marketing Value” (a brand message, an offer, a sale, a store – anything
that adds marketing impact to your business) into an existing “Integration Point” (inside a “Traffic
Stream” or “Transaction Stream”).
For those of us who don’t have a PHd in “unnecessarily complicated talk” that basically means getting your money making stuff, like sales offers or lead generation, in other businesses’ sales or customer flow.
Here is an example…
Let’s say you sign up to a related business’ eNewsletter and their confirmation page just said “Thank you for subscribing.” If you were to get your ad on their thank you page that would be an example of a small integration marketing strategy.
You might see this type of marketing in different ways, which I will give some profitable examples of later on.
Here is another example of integration marketing to make concept crystal clear.
Have you ever downloaded a program and they ask you… “Would You Like To Download The Mega Spyware Blaster 2000 As Well?” This is another example of one business integrating their sales process into another’s.
What they have done is come to a mutually beneficial agreement, usually based on a revenue sharing Affiliate Marketing agreement, where one company gives another commissions for sales they refer.
Now that we know what integration marketing is let’s jump into some technique you can use to increase your profits.
Thank You Page Swaps
This is where when you trade virtual real estate with another person or persons typically on a eNewsletter confirmation page or download page.
You can put someone else’s ad on your thank you pages in exchange for them doing the same for you or you can seek out people who have “dead real estate”, thank you pages with no ads on them, and offer them a percentage of every sale they generate by placing your add on their page.
This typically increases their revenue so if you have a compelling offer many people are willing to put your ad on their thank you pages.
Auto Responder Swaps
This is where you put a message or two in your auto responder sequence in exchange for a partner doing the same for you.
So whenever someone signs up for your eNewsletter you have a message or two promoting their sign up page and they have the same in their auto responder sequence.
This integration marketing strategy makes it so when your mailing list grows so does your partner’s and vise versa.
Cross Sell At Point Of Sale
“Would you like to buy some more?” That’s what your asking with this technique!
When someone buys something from you online are they sent directly to their download page? If so you are losing a lot of money.
Ideally you want to have an upsell after someone buys from you. You want to give them a chance to buy a higher priced closely related product.
If you don’t have another product you can refer them to an affiliated product. You can also find people who don’t have an upsell and get them to use your product as their upsell for an affiliate commission. It’s a win-win integration marketing strategy.
Advertisement On Websites
This technique involves putting your ad on related websites.
To get extra cash from this technique you should seek out related websites and ask if they will put your banners on their website in exchange for a commission.
You can also do the opposite and find people who are willing to advertise on your website.
Are there any local business that offer related services? Print out some fliers and give them to your local business to hand out with their sales.
Just make sure you track the sales they refer and give them a commission based reward.
As Bald As A Pig!
I don’t really have a reason for the headline “As Bald As A Pig!”, other than I like pigs, but I DO want to say that the possibilities are endless so don’t limit yourself to these ideas.
Many of these techniques are easy ways to take advantage of the many Advantages of Join Venture Partners and with a little ingenuity you can go very far with a solid integration marketing strategy.