Need a Press Release Tip to help you advertise your products and services? Here are some simple but effective tips to follow when writing a press release.
Everyone in the business industry knows how much a press release can help in making their services or products known.
Basically, a press release is a simulated news, article or story, usually written in the third person to showcase a service, product or event to an editor or a reporter. When the reporter or editor is impressed, they can feature the products and services.
In this day and age, big companies are not the only ones that use press release as a marketing strategy. In fact, many small companies, especially home-based or online-based businesses, are using one press release tip after another to drive more traffic to their sites. More often than not, these small companies use e-mail or give a full press kit to their readers.
If you want to write a really good press release, check out the following tips:
1. Use current issues and events to formulate a good story or topic.
The first thing you will have to consider is what you are going to write about. In every niche, there is a multitude of topics that your brain can conceive. But not all of them are news-worthy. The news-worthy ones are usually the ones trending at the moment.
For instance, you are running a website that houses information about kids’ health and kids’ lifestyle. If you look at the trending topics being talked about right now, you can get a good idea. How about creating a topic about pill popping parties or pharm parties?
There is a new trend right now in teenage parties and this involves kids and teenagers raiding their medicine cabinets to get prescription medications and bringing them to parties where they will put the medications in a big bowl to be passed from one party-goer to another.
2. Stay away from sales pitch and create a good headline.
As a business owner and seller, you might be tempted to highlight the benefits of the products you are offering or talk about your superb services. But the people who will read your press release are more interested about the story you are giving them.
You will lose their interest if you keep on inserting lines that talk about your products. You headline should be succinct and to the point.
3. Create a subhead.
This is like the description of your press release. Create two subheads that will further captivate your readers.