Web Site Marketing Tips can help you succeed in your online business. But you should follow them all carefully to maximize their effectiveness.
Increasing traffic to generate more website ad revenues is not always an easy task. With so much competition on the internet right now, getting a good amount of traffic seems to be getting more and more tedious.
However, there are certain methods that make your work even more difficult. While Search Engine Optimization techniques might help increase your site’s search ranking, there are other techniques that can make traffic plummet to its all time low.
If you want to avoid making the same mistakes, you should learn a few important small business website tips. Here are the mistakes you would want to avoid:
1. Seeding your website with the wrong keywords
Doing keyword research is imperative before creating the articles that you can add to your website. This will also help you find the right niche. However, not all keywords are good.
Many people seem to think that using one-word keywords is better because there is such a high demand for these words.
The problem with these one-word keywords is that the competition is very high. You might have to compete with older and higher-ranking sites as well as shopping pages and forums. It is so broad that penetrating it can be very tedious.
The demand is high but so is the competition. When searching for the right keywords, you also have to consider competition. SEO experts recommend using 2-4 keywords.
This will allow you to deflect a lot of competitors and will help increase site rankings. Also, search engine users tend to use long keywords because they want to search for the most relevant articles.
If you are having a hard time finding the right keywords, you can choose keyword tools such as the Wordtracker tool.
This tool shows you the right keywords that you have a shot at in competing. It also shows you the marketability of those keywords.
2. Not changing the permalink or using long URLs
If your website relies so much on database, you might have to deal with long URLs. The problem with this is that it makes your website more difficult to pull out in search engines. It makes it difficult for your website to get indexed in search engines.
When creating your website, design a website that will allow you to tweak the URL and the permalink of your pages. WordPress is a good platform because it has such a feature.
After editing your article, you can proceed to editing how the URL will look in search engines. Shorten it and use the article’s keyword.
If you look at other small business website tips, experts also advice website owners to disseminate articles in web 2.0 sites that will allow them to change the URL of their articles. Hubpages is a good example.
3. Incorporating Flash and animated graphics in the website.
While flash might make your web page look more attractive, it actually slows down your site. In this day and age, readers are looking for website pages that load quickly so they can find the information they are searching for right away. If your flash takes time to load, you can lose a potential reader.
Also, it has long been proven that most readers are looking for a good quality content and not just a good-looking website. In fact, SEO companies push simpler 3-column layouts.
Get rid of your flash. If you have already set up a magazine-like website, you can try adding a WordPress plug in called Sitemap. This will be included in the navigation bar of your page. A sitemap allows your readers to find the links that they are looking for.
4. Not using link building
Without a doubt, link building can be time-consuming. Many hard working SEO enthusiasts spend hours building links. But link building is very effective. It helps increase traffic and it allows you to be recommended by top-ranking sites.
One effective way to build links is to distribute quality articles in reputable web 2.0 sites such as Ezine.com. Signing up is free but Ezine has very stringent protocols.
It might take a few days before your articles get approved and are ready for viewing but once they are, you can be assured that traffic will increase. You can also try guest writing. Search for websites similar to what your website is all about.
If your website is all about saving energy, visit websites that talk about green and renewable energy or sites that that talk about eco-friendly products and proper waste management. Be acquainted with the administrators and ask to submit a guest article with a link back to your site.
It also helps to find out if the website you are submitting your articles to are a high-ranking site. You can direct some of their traffic to yours.
5. Not optimizing article titles.
You can’t attract the right audience without good article titles. It helps to seed the article titles with the keywords and use punctuations to emphasize.
You can also use numbers such as 6 tips or 7 ideas to help promote your articles. People are expecting lots of information and if your title already gives a clear idea on how much information you are going to give, they will most likely click on it.
These small business website tips can help get you started. It takes some time but you can distribute your work load and make SEO a lot easier to handle.