Do you need tips on how to use Social Media Marketing for Small Business? Here are some suggestions that you can use for your budding business.
Gone are the days when your only marketing methods are the archaic print and TV ads. Advertisements can go viral on the internet in a matter of days.
Facebook, blogs, Twitter, Flickr and YouTube are just some of the social media platforms indispensable to the existence of billions of people all over the world.
It is safe to say that there isn’t a day when these people are not logging in to their social media accounts. That means you can reach your target market all the time with the right steps.
Here are some social media marketing tips that can warm up your business and get you your targeted goal for the year:
1. Set up a blog first and be a regular blogger.
If you already have a website, you might want to set up another page as your blog. This is easy since a lot of website platforms such as Blogger and WordPress are already blogs to begin with.
A blog allows you to create articles with keywords that are relevant to your site. The blog also allows you to interact with your potential clients faster.
If you take a look at some Mom site or child-rearing site, aside from the articles they add to their site, they also have blog sites that allow the writers to talk about their own tips or their own preferred baby products.
They also use the blogs to facilitate giveaways or to simply talk to their readers.
Once you already have a blog, make it a habit to reply to queries and comments. Don’t forget to drop by other people’s blogs as well.
There is a text box where you can add your email and URL so other people can still contact you.
2. Use multimedia.
What the eye can see can definitely attract the fancy of consumers.
If you are selling home-made skin care products, you can make videos that talk about the benefits of the products and upload the videos on sites like YouTube.
Also show photos on the before and after condition of your skin. Consumers like to see evidences of results.
If you have a home catering small business, you can try taking photos of the food you are preparing and upload it to sites like Flickr.
Take a good photo of the food and show your home cooking skills. Add a link back to your website.
3. Make a Facebook and Twitter business account.
You can create a separate business account for both Facebook and Twitter. You can check out the information page of these social media sites.
They have information on the benefits of getting a separate account for your business and how you can optimize these sites to increase business sales.
You can also make a Facebook fan page for your business. Use this page to update your customers on your latest products or latest website and blog posts. Twitter can also be used for updates.
4. Get listed on directories.
If you haven’t listed your website’s URL on any directories yet, this is the best time to do so. Check out the different online directories today and list your business.
You should already have a separate word document that contains the information about your business.
Include the name of the business, contact numbers, where it is located and what your business’ particular expertise is.
There are so many directories to get your site listed. If you find this work a little tedious, you can hire some companies to do the work for you.
There are companies that specialize in listing websites and businesses in all relevant directories on the internet. They also work in monitoring the listing.
5. Be active in sites such as WikiAnswers and YahooAnswers.
People who do not like to make comprehensive researches or just can’t simply find the answer to their problems go to websites such as WikiAnswers and YahooAnswers to post their questions.
You can participate in these sites and answer relevant questions and then post your website’s URL as a reference.
6. Use optimized maps.
Use optimized maps to map out the location of your business. When people are searching for business websites on search engines, the ones that usually appear first are the maps.
You can register your small business on the maps software and include your exact location, how to get there and what your business is all about.
It helps make your website a lot more visible on the internet.
7. Collaborate with other websites or blogs.
If there are other websites with a higher page rank than yours, you can collaborate with the website owner to create a special page or facilitate a special contest or giveaway.
This will help boost traffic for both sites so it is a win-win situation.
Try checking out some businesses similar to yours or something that can complement your business and think about the possibility of collaboration.
For example, if you are selling clothes, you can try collaborating with the owner of a simple shoe business or a bags business.
Social media marketing for small business is effective and cost-effective. Explore various possibilities so you can find the right marketing program that will work for your business.