Using an emailing list tops our choices of safe and effective profit-boosting online strategies. I still believe in hard work and snail’s pace success although lots of online marketing and advertising methods make people think otherwise. There’s just no substitute to reaching out to your past clients and ensuring that they haven’t forgotten you.
One of the reasons why websites and blogs lose their leverage (page ranking, high traffic) is because the owners have grown lax. If you have spent so much time building your rank and boosting your traffic, you have to make sure that you are doing the best that you can to keep it that way.
Moreover, if you already have high traffic streaming into your blog, you want to use this opportunity to create an emailing list. This allows you to send emails and newsletters to them in the future so they will keep on coming back to your site. It ensures that your readers or customers will not forget their experience while in your site. With so many websites, shops and blogs these days, it is easy to lose readership.
One way to build an emailing list is to come up with newsletters. Many blogging platforms today already offer newsletter plug ins. The moment a viewer checks your blog, a small window appears to offer them newsletters. All they’ll have to do is put their name and email to sign up.
Not all people sign up for emailing lists and newsletters though. Those that are just in a hurry to get something from your site will see it as a hindrance. This is why you need to have something to jazz up your newsletters and coax your readers to sign up.
Offering freebies help a lot. Readers love freebies. If you are offering services, you can offer free sessions for a couple of minutes to your readers. If you are offering goods, encourage readers to join your newsletter and use their email to draw the winner for your giveaway.
Another benefit to this is that it gives your readers a reason to come back. Promos like this make your blog look active.
Once you have set up a newsletter, it is important that you maintain it and keep your readers informed about news and promos in your site. Send newsletters at least once a month. You’d always want to adopt a system where you address your clients using their first name. This will give your newsletters a personalized feel to it.
Newsletters do not always have to contain sales spiels. Start it with a friendly tone to it. Make it appear like you are wondering how your customers are doing and why they haven’t come back to your site. After that, slowly build the newsletter and insert your new products, new articles or new services.
Make it simple. With the numerous electronic mails people have to read every single day, I’m sure your customers do not have the time to read a message that is full of fluff. Always make the format readable. Use 2-3 sentences in every paragraph so it doesn’t get too tedious to read.
Also make sure that you advertise your emailing list. Use other platforms such as Facebook and Twitter. If you are currently undergoing promotions, do include links to those promos and your emailing list or newsletters.
Using an emailing list doesn’t have to be difficult. It doesn’t hurt if you offer your current customer a chance to sign up to your emailing list the moment they buy something from you. Make it appear like it is really for their benefit if they sign up.