USP unique selling proposition is your unique way of positioning yourself. Your unique selling position is vital if you want to be paid well. Get paid well here.
Position yourself in a unique way is essential because you will always have competition. If you have no competition then you are still competing with a your prospects saying “no” to your offer. Most people know that they need to position themselves in a unique way but rarely do you learn how to do this. Here is a way to set your self above the crowd and get paid like an expert.
Map Out The Values Of Your Target Market
You need to map out the value of your target market. It has nothing to do with you and everything to do with your market.
What do they want? How do they want to get it? In what ways do they think they should get it? Who are the people who make up your target market anyways?
Firstly you want to look at the people who you want to sell to. The typical person in the market. Who are the types of people that make up the people in your market? Start mapping out the these types of answers and group them in like categories. For example the people could be sales people, executives, human resources people, ect. So you want to put them all in one group in a visual way on perhaps a simple piece of paper.
After you know who your market is then you want to figure out what they want or the role they are playing. For example do they want rapid business growth or to know more about business planning…Or both? Put everything they want on a piece of paper as well.
Then you want to start determine how they are going to measure their goals. You want to look at what their goals, end results, and objectives are. As an example, are they going to measure success by customer growth, ROI, and/or achieving performance goals?
After that you have a list of who they are, what they want, and how they will measure how to get there. The next step is to…
Define The General Strategies They Will Use & The Challenges They Will Face
You want to know how they plan on getting from where they are to where they want to be as well as the roadblocks they will face along the way. Learn what they are measuring as well as how they are being measured. You also want to know what their strategies are as well as the challenges they have are.
Perhaps some techniques they will use are things like marketing, product improvement, getting better workers and so on. You are doing all of this so you know what places you can and should position yourself to help them in.
After that you want to list the problems they will have along the way. Cashflow, cost control, customer satisfaction and distribution are all real challenges they might face.
What you have done in a nutshell is find out…
- Who your market is (the types of people)
- What they want
- How they will measure their success to go to where they want to go
- The strategies they will take to get there
- And the challenges they will face
You just want to know everything that is valuable to your market. Then once you have it all mapped out you want to then ask yourself if your product makes a significant impact on the information you have collected. After that you want to know in what way or how do you impact the information you collected.
Then all you need to do is find out what your product actually does for them relative to what they want. Then you know which areas you can make a difference. After that you just make your USP based on the areas in which you impact.
This helps you understand what your customers actually want and how you can really fill a role in their lives. So now you know how what you do impacts the areas of their life.
This gives you an understanding of the people your marketing to so you can know how to position yourself in their lives.
You want to have all of your messages directed to what is most important to your market and how you will effect that. The best thing you can do is have an understanding of your market and know the areas of value that are important to your market that you want to position yourself to effect.
So simply take all the data you have gathered and put all of the areas you impact into a USP unique selling proposition. Here is the final result…
“We help sales and marketing people achieve growth and revenue goals through business planning for increased customer and income growth all while increasing cash flow, product development, and competitive positioning.”
More Good Questions To Ask To Deepen Your USP Unique Selling Proposition
These four questions are good to ask to determine what makes your business unique.
Why should they listen to you?
Why should the market even care what you have to say. Is there something special about you or are you just another person trying to sell them something. The idea here is to give them a real reason that they should listen to you instead of your competition.
Why should I do business with you instead of anybody and everybody else?
Is there any real reason to do business with you? Why should your prospects do business with you instead of your competition?
What can your product do for me that no other product can do?
What does your product uniquely do that no other service can claim to do? Or maybe you just do it in a unique way. Leverage what you do differently so you can give yourself more exclusive positioning.
What can you guarantee me that nobody else can guarantee?
“Can you guarantee me a 365 day satisfaction guarantee on these French fries?” Said the man to the clerk. “No, but I our policy states that if anyone is unhappy with our service their next 7 dinners are free.” Now that is a good start for a USP unique selling proposition
Make yourself unique by having an original claim to give your potential customers something they can’t get anywhere else then deliver on it.
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