Website Pop-Ups: Facts and Tips on How to Make a Convincing Pop-Up Ad

Website Pop-Ups are commonly seen in most websites which sell a product. If you want to use it for your own site, here are some reminders to take note of.

What are Web Pop-Ups?

Web Pop-Ups, or Pop Ads, is a type of online advertising. They are web browser windows that “pop up” once you log on to a certain website, thus getting deriving its name.

One of its primary purposes is to make people visit the website that contains more information about the product or service that the ad advertises about.

Usual Pop Ads

The usual pop ad is the one that appears out of nowhere when you browse through a particular website. They usually contain product ads, subscription ads, and other forms of advertisement.

Depending on its HTML settings, you may be unable to close a pop ad unless you leave the website, or unless you type in some information, e.g. e-mail address, phone number, etc.

These kinds of possibly harmful or even adware generated pop ad can be blocked by the pop-up blocker depending your web browser can provide.

Pop-Under Ads

Pop-under ad is another kind of pop-up advertising, but it remains unseen unless the browser OVER it is closed.

Some advertisers use pop-under ads because usual pop-up ads are generally connoted as harmful and spyware/adware-generated, therefore people customarily click “close” or “cancel”.

Pop-under ads remain unnoticed until a user chooses to close his main browser. When he does so, the pop-under ad remains and grabs the full attention of the user instead of having half or none of it when it pops ABOVE the main browser.

Tips in Making a Convincing Pop-Up Ad:

• Tip #1: Use bold and big fonts. To effectively catch the attention of your prospect, use big, bold fonts that are eloquent in getting a person’s eye into the words.
• Be sure to only put the most important keywords in bold, so to not confuse the person who might encounter the advertisement.

For example: MAGAZINE SUBSCRIPTION only $15.00/MONTH!

• Tip #2: Keep it simple; avoid striking and bright colors. As much as possible, keep the ad free from decoration and other unnecessary embellishments. Keep it as simple as possible.
• Also, use clean, simple colors. Avoid neon and striking colors because it makes people think your ad is a spam or a fraud. It is best to use realistic colors to make people believe your ad is legit.

Pop-up ads are one of the many ways you can promote and market your product or service. But, as an advertiser, you need to discern the right kind of advertisement it needs.

In this way, you will be successful in disseminating information about your product or service, therefore getting a good number of users or subscriptions to it.

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