White Hat Search Engine Optimization is a concept in using SEO as a tool in online business. Find out how it is different from its opposite, Black Hat SEO.
As in every television show ever to grace our television screens, there are also good guys and bad guys on the internet. The bad guys use Black Hat SEO while the good guys use White Hat search engine optimization techniques.
The difference between Black Hat and White Hat Search Engine Optimization is that the former often provides grammatically correct articles but with irrelevant and meaningless content.
Pretty sure nearly all people who have had experiences researching on the net have come across a number of articles that tend to have misleading or irrelevant content.
It makes people question the integrity of the articles posted on the internet. These bad guys disseminate a number of articles seeded with keywords to increase their ad revenues. But they do little to help their readers get the information that they are looking for.
On the other side of the boat, the good guys are slaving all day making sure that their articles contain the information readers are looking for. However, these articles are often outranked by the articles distributed by Black Hats.
If you can’t beat them why not join them? Why stick with good SEO ethics?
The thing is, search engines are devising ways to defeat Black Hat SEO and to push good and relevant articles to the top of the list. Search Engines tweak their algorithms to find the best way to show visitors the best and most relevant searches.
If you join the bad guys, you will eventually be thrown out of search engine lists. Search Engines take care of websites with good content.
Here are some tips on how to optimize your site using the proper White Hat SEO techniques:
1. Format your articles correctly.
A one-paragraph page with more than a hundred sentences can be a little tedious to read. Go back to your high school or elementary days and remember how the lessons were presented in the books.
If you look at your books, they are usually presented in paragraph forms with examples on a separate paragraph and indented to show that they are examples.
Many smart article writers only assemble a paragraph with 3-4 sentences. This will make the paragraphs readable. It also allows the reader to skim through the article and easily check out the points that they are looking for.
If you want to emphasize a point, you can write a sentence or a word about it and isolate it from the rest of the paragraphs. That way, the article will look like it is conversing with the reader.
Bold or italicize important points in the article. If your reader will simply skim through the article, you can re-capture their attention with the help of bold and italicized words.
2. Use questions or sentences that your readers can relate to.
A narrative paragraph may be informative but an article that talks to its readers is always attention-grabbing. Put yourself in the shoes of your reader and think about their woes and their problems.
Even if your article is seeded with a lot of keywords, they are more likely to hit the back or the exit button if your article is not interesting enough.
Use questions. It might look silly to answer your own questions but this is one of the best ways to grab the attention of your readers and to encourage a good flow of thoughts.
3. Make a thorough keyword research.
Everyone in the SEO business knows how important keywords are in writing articles. Search engines use the keywords to pull out the websites that they can show in their search list.
However, there are a lot of writers who use keywords mainly for the purpose of integrating keywords in their articles and to improve their search engine visibility.
Learn how to distribute your keywords properly in the articles. Do not just place them all in one paragraph. Also avoid using too much or too many keywords as the reader will lose interest because of the repetition of too many related words.
4. Avoid spinning your articles using automated spinning tools.
Spinning tools are perhaps the enemies of White Hat Search Engine Optimization. When you spin articles, you are basically using one article and turning it into different articles through the use of spin codes and syntax.
You can spin one article in one hour and create 20 unique but still similar articles. The problem with spun articles is that they tend to have a lot of grammatical errors. Also, they usually do not have a good conversational flow in them. The articles do not sound natural and informative.
5. Try guest writing.
If you work hard on your website, you will get the results you are looking for in about a year. It doesn’t happen overnight so you should not expect much during the first few months. However, there are many ways to get the ball rolling.
One of them is guest writing. Build a good relationship with other websites. Talk to the administrators or owners of website related to your own website and ask permission to send a guest article with a back link to your site. This will help improve your visibility in Search Engines.
White Hat websites last longer than Black Hat websites. You might have to work harder on your articles but the results are generally more pleasing in the long run.
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