Writing a Mission Statement may even seem unnecessary. But did you know that your mission statement has a lot to do with your success? Find out how.
First off, what is a Mission Statement? The phrase “mission statement” consists of the words MISSION and STATEMENT.
A mission is an action to be carried out; a goal to be achieved. A statement is a declaration of something.
Therefore, a mission statement is a declaration of your organization’s purpose or reason for being.
Your mission statement is where all your actions revolve; it is the main thing that the organization must accomplish in all of its actions.
How to make an effective mission statement:
- Step 1: Ask yourself why your organization exists. The question “Why?” despite its shortness, can hit such a big spot in your brain. It makes you want to think.
Asking yourself, “Why does this organization exist?” will help you a lot in concluding the real purpose and objective of the group.
- Step 2: Pick a main theme. Gather the people in your organization together. Talk about the main thing your organization wants to achieve.
Take Disney, for example. Its employees want people to enjoy and have fun. They want to help people escape their stress and worries at least for a short time.
Therefore, they came up with the mission statement, “To make people happy.”
- Step 3: Brainstorm. It is good to brain storm alone, but it is better to brainstorm ideas along with others to broaden your ideas and perspective.
Jot down any information or fact about your organization that might be essential for your target market to know.
- Step 4: Break down into keywords. Mission statements are meant to be remembered by the people. Therefore, it must be kept short and concise.
A good way to achieve this is to break down all your facts and information into the shortest, most important words and phrases.
It is good to use a thesaurus and a dictionary to look for possible synonyms and words with similar value. In doing all of this, keep in mind that your statement must be clear and easy to understand.
In that way, not only you, but your target market, too, will comprehend your ultimate goal.